Vodafone set to leave Formula 1?

Hamilton signs with Mercedes for 2013  by Les Speed – via F1QA – September 28th, 2012

With Lewis Hamilton jumping the good-ship McLaren Mercedes and Mexican Sergio Perez quickly brought on-board as his replacement, can Vodafone be far behind?

Celebrity Life Image by JohnONolan via Flickr

Reports had confirmed that McLaren were offering Lewis quite a bit less then his previous deal, which possibly with Jenson Button as team-mate and the fact that Lewis hasn't won a World Championship for some time might have been justified. That argument could go both ways, as with co-number one drivers and a slightly unrealiable car, how could Lewis have won a World Championship anyway?

Nonetheless, in the last four years since Lewis did win his one and only World Championship, everything has gone up in price; gas, food, travel, etc. So to be offered a lower salary as reward for the years of service, probably didn't sit right with the Flash of Stevenage, OBE and of whom, with the firing of his greatest mentor, his father Anthony, is obviously a man of few sentiments and of many ambitions.

Enter, stage right, Mercedes, who have known and somewhat nurtured Lewis' career over the years, to throw one of their own overboard and scoop the disorientated Flash while the scooping was good. After-all, the team needed a good reason to get the board in Struttgart to continue funding their addictions.

That in itself warrants a report of its own – as does, how McLaren is actually faring after launching a $200,000 Supercar in the midst of a Global recession.

Yet, with Telmex backed Perez in at McLaren, what does that say, in addition to the lower pay-packet offer, about Vodafone's committment to the future? Especially, now with the dynamic-British-duo no more. And to the rumours of Coca-Cola as a 2013 McLaren sponsor?

Are they the Real-Thing, after-all?

If you do recall Schweppes was a McLaren sponsor for years, so the Woking outfit knows how to service a drinks company and current sponsor, Lucozade, a potential clasher with Coca-Cola, has recently taken to promoting its MaxiMuscle brand on the rear wing. Plenty of intrigue and B2B potential ahead, no doubt.

Enjoy the show!

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Coca-Cola rumored as McLaren major sponsor…

 

F1: Sources Insist Coke Eyeing McLaren Sponsorship Deal
via SPEED Staff / GMM  |  Posted July 11, 2012   GMM Newswire
 

Button Rocket Image by polarjez via Flickr

Sources continue to insist that Coca-Cola is interested in entering Formula One as a sponsor.

Business journalist Christian Sylt suggested recently that Coke, arguably the most recognized brand name in the world, could replace McLaren's title sponsor Vodafone.

It had emerged that Vodafone is currently reviewing its major sponsorships.

Another F1 journalist, however, on Tuesday rubbished the “stupid” story on the basis that McLaren already has a drinks sponsor, Lucozade.

But two well-placed sources insist that the Coke rumors are real.

One of the sources said he can prove that Coca-Cola's global head of sports sponsorship has been obtaining detailed data on the beverage sponsorships sector in F1.

He said Coke has “more than a passing interest” in the sport.

The other source, meanwhile, said the Coke/McLaren link is so strong that a potential 2014 McLaren livery has been contemplated that harks back to McLaren's classic red and white of the '80s and '90s.

McLaren's current grey/silver livery dates back to 1997, but its engine partner Mercedes' rival works cars are now also colored similarly.

Moreover, the Woking-based team will begin to pay for its Mercedes engines from 2013, as Force India does already.

“If McLaren goes ahead and switches its livery, it would make sense to do it for a brand as big as Coke,” said Sylt on Wednesday.