Coca-Cola rumored as McLaren major sponsor…

 

F1: Sources Insist Coke Eyeing McLaren Sponsorship Deal
via SPEED Staff / GMM  |  Posted July 11, 2012   GMM Newswire
 

Button Rocket Image by polarjez via Flickr

Sources continue to insist that Coca-Cola is interested in entering Formula One as a sponsor.

Business journalist Christian Sylt suggested recently that Coke, arguably the most recognized brand name in the world, could replace McLaren's title sponsor Vodafone.

It had emerged that Vodafone is currently reviewing its major sponsorships.

Another F1 journalist, however, on Tuesday rubbished the “stupid” story on the basis that McLaren already has a drinks sponsor, Lucozade.

But two well-placed sources insist that the Coke rumors are real.

One of the sources said he can prove that Coca-Cola's global head of sports sponsorship has been obtaining detailed data on the beverage sponsorships sector in F1.

He said Coke has “more than a passing interest” in the sport.

The other source, meanwhile, said the Coke/McLaren link is so strong that a potential 2014 McLaren livery has been contemplated that harks back to McLaren's classic red and white of the '80s and '90s.

McLaren's current grey/silver livery dates back to 1997, but its engine partner Mercedes' rival works cars are now also colored similarly.

Moreover, the Woking-based team will begin to pay for its Mercedes engines from 2013, as Force India does already.

“If McLaren goes ahead and switches its livery, it would make sense to do it for a brand as big as Coke,” said Sylt on Wednesday.


 

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